Bruce Channel: “That’s What’s Happening” (Mel-O-Dy 112, 1964)
During the 60s, Motown launched a number of subsidiary imprints that were meant to feature one type of music or another. There was Divinity, a gospel label, Jazz Workshop, primarily a space for the Funk Brothers to cut instrumentals, Weed, a short-lived album-oriented label, and Mel-O-Dy, nominally a country-focused label.
If you think a country label sounds like an awkward fit with the rest of the Motown stable, you’re pretty much right. The label never took off and didn’t produce any hits, but Dorsey Burnette, Howard Crockett and Bruce Channel, among a few others, did actually cut some pretty good records that Motown never really figured out how to promote.
Consider the case of Channel. In 1962, he had a #1 for Smash Records hit with the million-selling “Hey! Baby,” a laid-back pop tune featuring Delbert McClinton on harmonica that you almost certainly have heard (check whether you have here). Channel, born Bruce McMeans, wasn’t quite able to seize the momentum of “Hey! Baby” and had just two minor hits in the following year before signing with Motown. He was one of the few artists to cut songs outside the Snake Pit in those early days, mostly recording in his home state of Texas, and this song is no exception.
The a-side of Mel-O-Dy 112 was a good, energetic cover of “Satisfied Mind,” which had been a hit for Porter Wagoner nearly a decade earlier, and it actually was recorded at Hitsville, with the Motown house band (it benefits from their presence enormously). This b-side is, in my estimation, a pretty damn great song, if one that would have struggled to find its place in 1964. That chorus hook is just spectacular—Channel wrote it with his friend, Howard Hausey.
Mel-O-Dy lasted out the year and was shuttered in 1965 as Berry Gordy and the rest of the Motown brass realized that their genre-based side labels were going nowhere and they’d do better to focus on their core r&b business. Channel recorded for a little while longer, but ultimately left the performing world to become a Nashville songwriter.