The Velvelettes: “Needle in a Haystack” (V.I.P. 25007, 1964)
It’s been a long time since I did an Undiscovered Motown post, but this song’s been rattling around in my head since I heard it the other day. We ate lunch at a place called Mae’s, which is the oldest restaurant in Pleasant Ridge, Michigan (I think there are only three or four restaurants in Pleasant Ridge, but still).
The interior dimensions of the place are roughly equivalent to a semi-trailer, and it has that great, old-fashioned greasy spoon feel, with a few tables and a bunch of seats at a bar a few feet from the cooking range. The menu is evolved a few steps beyond greasy spoon fare (or it at least fills a different gastrological niche), though. Its biggest tether back to trad diner food might actually be the decades-old Faygo signs they’ve never taken down.
They had an iPod plugged into a little Bose unit for a sound system, and whoever loaded the iPod did it with a lot of Detroit pride. Iggy, Marvin, the Supremes, Edwin Starr (pre-Motown Edwin Starr at that!), the Tempts, Seger, Mitch Ryder… they all came up. So did the Velvelettes, which told me someone really loves Motown, because “Needle in a Haystack,” while not exactly obscure, is still not a front-line Motown hit. It popped in and out of the R&B top 40 and just missed the pop top 40 an has long been overshadowed by the bigger hit they followed it up with, “He Was Really Sayin’ Something.”
Gosh, it is great, though, isn’t it? I’m not sure who that is drumming on this (I’d guess Richard “Pistol” Allen), but the drumming is fantastic and really gives the song a shove every time it needs one. Carolyn “Cal” Gill was only 16 when she sang the lead on this, and admits she didn’t even really understand the lyrics, but she had a well-developed voice that had some weight even as it flitted easily through the melody.
Norman Whitfield, just at the beginning of his Motown career when this was recorded, let Norma and Bertha Barbee decide what they wanted to sing on the verses behind cal, and the first place their minds went was to the “do-langs” of the Chiffons’ “He’s So Fine,” which they modified to “do-la-lang” and turned into a sticky background hook.
The Velvelettes had a handful of great singles for Motown, but they never really caught on the way the Vandellas and the Supremes did. Gill kept the group going with various rosters even after the other original members quit to focus on their families, finally giving it up in 1969 after marrying the Temptations’ Richard Street.
